Objective
The primary objective of the beauty startup was to increase sales and grow its customer base. The beauty startup wanted to achieve $240,000 in sales within 5 months. Additionally, they wanted to increase brand awareness and establish themselves as a leading beauty brand in the market.
Approach:
Mattnoz conducted a thorough analysis of the beauty startup’s current marketing strategy and identified several areas for improvement. They developed a comprehensive digital marketing strategy that included search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
SEO:
Mattnoz optimized the beauty startup’s website to improve its search engine ranking. They identified the most relevant keywords for the beauty startup and created content that was optimized for those keywords. Additionally, they optimized the website’s meta descriptions and headings to improve its click-through rate.
PPC Advertising:
Mattnoz created targeted PPC campaigns to reach the beauty startup’s target audience. They identified the most relevant keywords for the beauty startup and created ads that were optimized for those keywords. Additionally, they created custom landing pages for each ad to improve the conversion rate.
Social Media Marketing:
Mattnoz developed a comprehensive social media strategy to increase brand awareness and engagement. They created a content calendar and posted regular updates on the beauty startup’s social media channels. Additionally, they used social media advertising to reach a wider audience.
Email Marketing:
Mattnoz created a targeted email marketing campaign to reach the beauty startup’s existing customers and prospects. They created customized email templates and sent regular newsletters and promotional emails.
Performance marketing results
The digital marketing strategy implemented by Mattnoz improved the beauty startup’s online presence and generated significant revenue growth. As a result, the beauty startup established itself as a leading beauty brand in the hispanic market.